This presentation will explore how real estate leaders can navigate the rapidly evolving world of artificial intelligence with clarity and confidence. Participants will learn the key ethical questions every professional should consider when using AI, why trust is the most important currency in an AI-enabled business, and how leaders can bring structure to the current wave of AI tools and information. The session will also introduce practical technologies that can streamline workflows and help professionals use AI in ways that strengthen credibility with clients rather than compromise it.

Katrina German is the founder of Ethical Digital, a B-Corp–certified consultancy focused on responsible AI and digital marketing. Named one of Canada’s Top 25 Women in Technology, she is a frequent CTV and CBC contributor and advisor to leaders navigating ethical digital transformation.