Leading Complex Development With a Purpose Driven Approach

September 9, 2021, 12:00 - 1:00 PM


Carla Guerrera, founder and CEO of Purpose Driven Development, will discuss how real estate development, when done well, is one of the most powerful tools to transform the way we live by creating communities where we all can thrive. She will discuss Purpose Driven’s approach to real estate development, how it’s different, how it works, and how bringing a triple bottom line perspective creates win-wins and better projects for investors, communities and cities. Carla will share some leading-edge innovation in projects that her company is leading related to First Nations development, climate positive revitalization and development, and affordable housing that demonstrates how Purpose Driven’s approach unlocks complexity and creates value to deliver successful projects. 

Events/CG_Main_Headshot_2021.jpgCarla Guerrera
Founder & CEO, Purpose Driven Development & Planning

As a globally recognized real estate development professional, Carla combines the fields of real estate development and urban planning. Carla has delivered over $1 B of complex, mixed-use real estate development across Canada's top markets over the past 20 years. Notable projects include leading the West Don Lands waterfront revitalization on Toronto’s waterfront, one of the world’s most advanced waterfront revitalization initiatives. Carla has been awarded the prestigious Urban Land Institutes Top 40 Under 40 Global Land Use Professionals Award, as well as Business in Vancouver's Top 40 Under 40 Award. Carla is the Founder and CEO of Purpose Driven Development and Planning, a company which brings a proven approach to unlocking successful development in our complex urban environments for developers, public sector and First Nations clients to create communities where we can all thrive. 

Carla was recently appointed as a Board Member to the Thames Estuary Growth Board helping to lead the revitalization of the world-famous Thames River and the largest growth opportunity in the UK. Locally she also serves on the British Columbia Pavilion Corporation. Carla is an international thought leader and speaker on innovative approaches to development and city building. 

Registration closes at 4:00 p.m. on the September 8th.

REIBC acknowledges the support of the Real Estate Foundation of British Columbia

Real Estate Foundation of British Columbia